Effective Measure’s infographic takes a look at the internet consumption in the Middle East & North Africa (MENA) region in January 2018. This includes what the audiences looks like for the top sites, how they live and where they spend their time online.
Geometry Global, a brand experience agency operating regionally in Dubai, Bahrain, Beirut, KSA and Egypt – among 56 markets worldwide – has donned a new brand identity reflecting the changes it has undergone since launching in 2013. “A lot has changed in five years. Our… Read More
Major multinationals have continued to increase ad spend via programmatic channels despite widely publicized concerns about brand safety and transparency, a new study from the World Federation of Advertisers (WFA) has found. The Future of Programmatic reiterated that budgets are expected to be up by… Read More
The UAE automotive industry has experienced exponential growth in the last few years, generating records of demand for car parts. The scenario has proved to be the perfect breeding ground for an old problem in the region — the increase in the amount of fake… Read More