In a UAE first, Abu Dhabi Media Company (ADM) has commenced a live broadcast of media business continuity on du media cloud services. By being the first in the region to run a live broadcast embracing next generation cloud based unified IP infrastructure to deliver content – anywhere, anytime on any device, ADM is showcasing its vision and leadership in this space.
“We would like to congratulate LIVE for being so quick to act and broadcast our media cloud solution for the first time in the region. At du, we continue to work with visionary partners, including Imagine Communications, who are not afraid to push the envelope when it comes to technology. We are very pleased to be pioneering the first operator hosted media cloud solution,” said Hany Fahmy Aly, Executive Vice President Enterprise business, du.
du has created an ecosystem of cloud hardware and software partners specialized in media industry to become the first operator in MENA to host an end-to-end media cloud services offering. This cloud-based solution improves performance while simplifying media management for all media stakeholders.
ADM Live HD channel broadcasted the solution end-to-end, and replicated the HD Live channel through the cloud to deliver business continuity, essentially running the entire broadcast operations in the cloud from ingest through to editing, MAM (media asset management), playout and live transcoding for broadcast and OTT (over the top) service.
“We have a dedicated team of expert broadcasters and creative professionals working with the most advanced equipment in the region to broadcast and produce great TV. Our team is strategically located in the regional hub of Abu Dhabi. We are thrilled to have partnered with du to deploy its innovative media cloud solution and bring next generation broadcast technologies to life for our stakeholders and viewers,” said Ali Buali, CEO of LIVE.
du’s Media Cloud based solution improves performance while simplifying media management for TV stations and other media producers and broadcasters. The solution enables the media industry to digitally transform to deliver omni-media services in the cloud with increased flexibility, ease of use and accessibility. du is working closely with key hardware and software ISVs to create a complete ecosystem with ready-to-go packages for the media industry.
One of the partner companies, Imagine Communications, is no stranger to building virtualized, cloud-based solutions for broadcasters. Already a provider of end-to-end broadcast solutions to ADM including playout, media asset management, traffic, scheduling and graphics.
Paul Wallis, Imagine Communications’ Director of Sales in the Middle East and North Africa commented, “We are delighted to be involved with this broadcast at ADM and have deployed a range of broadcast operations solutions to ensure that we can maintain live on-air transmission, using cloud services, in the event of a failure. This broadcast is not about getting any pictures on air but about guaranteeing the continuity of ADM’s live operations is maintained from the cloud.”
du is the first telecommunications provider in the MENA region to launch end-to-end Media Cloud Services. Its Media Cloud improves performance while simplifying media management for broadcasters, content producers and other content providers. du’s Media Cloud Services combines its network of UAE Data Centres, national and regional interconnectivity, fibre and teleport infrastructure to deliver a comprehensive suite of services. These include a complete video production and environment with Disaster Recovery Playout Services, all delivered via the Cloud. This not only gives the Media industry a flexible and scalable solution for managing and delivering content to users, but also enables a whole range of other functions e.g. Media Asset Management in the Cloud and HD Cloud editing, digital archiving amongst others. Du is delivering rapid time-to-market with easy access to content from a single platform.
