Following the global announcement of AccorHotels appointing iProspect as the Global Media Agency of Record to drive their off and online media buying and performance strategies globally, iProspect Dubai, which is considered the regional hub for Middle East, will be handling the media duties for the hotel group in the region too.
Beginning June 1, 2017 the three-year agency partnership will see iProspect manage the integration of AccorHotels’ brand and performance campaigns across paid social, display, programmatic as well as offline channels to accelerate the hotel’s ambitious growth strategy across multiple key regions.
“Our major advertising communication challenges on digital and offline, will lead us to develop innovative formats and operations that aim to create original and bold campaigns, in order to increase significantly the attractiveness and the proximity of the group’s brands and of our digital platform,” said Romain Roulleau, E-Commerce and Digital Services Director, AccorHotels.
“It isn’t about Digital vs. TV or Brand vs Performance. It is about consumers and their ever evolving preferences. AccorHotels understands that that consumers use multiple channels to reach their decisions and only by aligning their message will they reach the right consumer with the optimum effect. For AccorHotels to entrust iProspect with its global media buying, encapsulates how iProspect’s data-led approach to end to end performance marketing is transforming our clients’ businesses,” shared Ruth Stubbs, Global President, iProspect.
