The Victory Of Video In 2017

When Nicola Mendelsohn, VP for Facebook in EMEA, stated last June that in five years’ time Facebook ‘will definitely be mobile and probably all be video’, some heads were turned. Is it certain that video will be the future of social? And after that, could… Read More

Gaming Gets Competitive

With the migration of gaming activities online, and the subsequent expansion of the gaming community, a whole host of behaviors now fall within the remit of gaming even when they don’t actually involve picking up a controller and playing a game. The rise of spectator… Read More

Snap Remains Trendy In 2017

Despite some high-profile releases, nothing so far has convinced mainstream consumers to embrace the benefits of wearable tech. And yet Snap Inc, the umbrella brand that owns Snapchat, has become the next company to bet big on smart glasses. Spectacles, that had marked the formation… Read More

The Future Of Free

For large swathes of consumers, the right to access free online content is seen as sacrosanct. But with ad-blocking on the rise, there’s little recognition or willingness on the part of the consumer to accept that ads are at the core of this. While some… Read More