With McDonald’s having more than 36,000 restaurants globally in over 100 countries, Global Web Index took at closer look at how the fast food chain’s ambition to create fully recyclable packaging by 2025 could help spread its global reach still further by appealing to eco-conscious consumers.
Currently, around 13 percent of McDonald’s customers in the Middle East & Africa (MEA) region are self-reported eco-consumers – wanting brands to be eco-friendly and agreeing they would pay more for sustainable products.
The scope for greater engagement with this eco-conscious consumer segment is plain to see. Working to change perceptions by acknowledging the need for a sustainable approach is likely to position the company well for this growth, and meet the wants of some of its present customers who appreciate these values.
