Facebook has appointed Naureen Mohammed as Head of Brand Advertising at Facebook Middle East, North Africa and Pakistan. In her new role, Ms Mohammed will work on partnering with FMCG advertisers in the region, defining strategy and driving business outcomes, to ensure they reach their consumers in the most effective way on Facebook.
Jonathan Labin, Managing Director at Facebook Middle East, North Africa and Pakistan commented, “We are delighted to have Naureen join our team. Today over 136 million people in the MENA region use the Facebook News Feed to discover new things right from their mobile devices. This represents an immense opportunity for brand advertisers to reach their target customers with sight, sound and motion on their screen of choice. Naureen’s extensive experience in marketing, strategy and operations will allow us to service our clients in the FMCG sector even better, and help them leverage the full potential of the platform.”
Ms Mohammed brings over 20 years of experience in FMCG strategy, operation and marketing across the media, consumer products, having led many household brands across a number of categories including Unilever and Beiersdorf. Prior to joining Facebook, she held both local and regional roles in emerging and developed markets at Johnson & Johnson where she held the position of Marketing Director, MENAP.
Commenting on her appointment, Ms Mohammed said, “At Facebook, we want to show businesses why the platform is the best place to build theirbrands and engage with an extremely diverse audience from across the MENA region.The tools that Facebook offers play a critical part in changing how people around the world communicate with one another.”
Ms Mohammed is also passionate about women in business, coaching and mentoring female talent. She holds an MBA from Henley Management College UK, an MSc in Biochemical Engineering and a BSc in Biochemistry, University of London.
