The Media Lynx category is seeing one of its highest number of entries in 2015. 316 entries are competing in the category this year. Last year, this number was at 249. Of the 65 entries that have made it to the Media Lynx shortlist, FP7/DXB and Leo Burnett have 12 entries each. J. Walter Thompson has six entries in the shortlist and Starcom MediaVest Group has five.
The details for the shortlisted entries are:
ADVERTISER | ENTRANT COMPANY | COUNTRY | AGENCY | |
1 | Reprieve | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore |
2 | Reprieve | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore |
1 | Rola Seifeddine And Ashish Mishra | Buzzman Middle East Dubai | UAE | Buzzman Middle East Dubai |
2 | Procter & Gamble | Buzzman Middle East Dubai | UAE | Buzzman Middle East Dubai / Leocomm PR |
3 | Rola Seifeddine And Ashish Mishra | Buzzman Middle East Dubai | UAE | Buzzman Middle East Dubai |
1 | Smartlife | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
2 | Emirates Nbd | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
3 | Sony Mobile Communications | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
4 | Emirates Nbd | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
5 | Fanta | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
6 | Sony Mobile Communications | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
7 | Emirates Nbd | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
8 | Emirates Nbd | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
9 | Smartlife | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
10 | Smartlife | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
11 | Sony Mobile Communications | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
12 | Al Hilal Bank | FP7/Dxb Dubai | UAE | Momentum Abu Dhabi / Orient Planet |
1 | Toyota | Gmasco Dubai | UAE | Gmasco Dubai |
1 | MTV | IMPACT BBDO Beirut | Lebanon | Impact BBDO Beirut |
2 | MTV | IMPACT BBDO Beirut | Lebanon | Impact BBDO Beirut |
3 | MTV | IMPACT BBDO Beirut | Lebanon | Impact BBDO Beirut |
1 | Touch | J. Walter Thompson Beirut | Lebanon | J. Walter Thompson Beirut |
2 | Beta | J. Walter Thompson Beirut | Lebanon | J. Walter Thompson Beirut |
3 | Sirocco | J. Walter Thompson Dubai | UAE | J. Walter Thompson Dubai |
4 | Arabian Contracting Services (Al Arabia) | J. Walter Thompson Riyadh | Saudi Arabia | J. Walter Thompson Riyadh |
5 | Arabian Contracting Services (Al Arabia) | J. Walter Thompson Riyadh | Saudi Arabia | J. Walter Thompson Riyadh |
6 | Arabian Contracting Services (Al Arabia) | J. Walter Thompson Riyadh | Saudi Arabia | J. Walter Thompson Riyadh |
1 | Samsung | Leo Burnett Amman | Jordan | Leo Burnett Amman / Vivaki Amman |
2 | Johnnie Walker | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
3 | Kafa | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
4 | Groupe Bel | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
5 | Johnnie Walker | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
6 | Kafa | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
7 | Sakker El Dekkene (Stop The Shop) | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
8 | Groupe Bel | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
9 | Johnnie Walker | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
10 | Kafa | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
11 | Max Fashions | Leo Burnett Dubai | UAE | Leo Burnett Dubai |
12 | Bkp Media Group | Leo Burnett Dubai | UAE | Leo Burnett Dubai |
1 | Nestlé | MEC Dubai | UAE | Publicis Middle East Dubai |
1 | Sony Mobile | Mediacom Mena Dubai | UAE | |
2 | Sony Mobile | Mediacom Mena Dubai | UAE | |
1 | Kafa (Enough) Violence & Exploitation | Memac Ogilvy Dubai | UAE | Memac Ogilvy Dubai |
2 | Coca-Cola | Memac Ogilvy Dubai | UAE | Memac Ogilvy Dubai |
3 | Kafa (Enough) Violence & Exploitation | Memac Ogilvy Dubai | UAE | Memac Ogilvy Dubai |
1 | Tunisie Telecom | Mindshare Tunis | Tunisia | Infochallenge Tunis Mahrajene |
2 | Tunisie Telecom | Mindshare Tunis | Tunisia | Infochallenge Tunis Mahrajene |
1 | Pepsico | OMD Dubai | UAE | Impact BBDO Dubai |
2 | Henkel | OMD Dubai | UAE | |
3 | Pepsico | OMD Dubai | UAE | |
1 | Fiat Chrysler Automobiles Middle East | Publicis Middle East Dubai | UAE | Publicis Middle East Dubai |
2 | Fiat Chrysler Automobiles Middle East | Publicis Middle East Dubai | UAE | Publicis Middle East Dubai |
1 | Beirut Celebrations | République Beirut | Lebanon | République Beirut |
2 | Kafa | République Beirut | Lebanon | République Beirut |
3 | Kafa | République Beirut | Lebanon | République Beirut |
1 | Roads & Transport Authority | Saatchi & Saatchi Dubai | UAE | Saatchi & Saatchi Dubai |
1 | Channel 4 Group Network | Starcom Mediavest Group Dubai | UAE | |
2 | Osn | Starcom Mediavest Group Dubai | UAE | |
3 | Emirates NBD | Starcom Mediavest Group Dubai | UAE | |
4 | Samsung KSA | Starcom Mediavest Group Dubai | UAE | |
5 | OSN | Starcom Mediavest Group Dubai | UAE | |
1 | Infiniti | TBWARaad Dubai | UAE | TBWARaad Dubai |
1 | The Coca-Cola Company | UM Mena Dubai | UAE | FP7/Dxb Dubai |
2 | McDonald’s UAE | UM MENA Dubai | UAE | |
1 | The Coca-Cola Company | Y&R Dubai | UAE | Y&R Dubai |
Mike Wilson, Chief Executive Officer, Havas Media Group Australia is the Jury President for this category.
The other jury members are Ana Carrapichano, Group Managing Director, Mediology; David Moynihan, Head of Client Strategy, EMEA, MediaCom; Liv Sandberg, Senior Client Service Director, Starcom; Miriam Sijmonsbergen, Strategy Director, OMD; Natalie L’Hoir, Managing Director, UM and Nicoleta Padure Managing Partner Media Concept Store.
Now in its eighth year, the Dubai Lynx International Festival of Creativity is a meeting place for the
Middle East and North Africa region’s (MENA) advertising and communications industry. Entry categories for the Dubai Lynx Awards are: Film, Film Craft, Print, Print & Poster Craft, Outdoor, Radio, Media, Direct, Promo & Activation, Interactive, Integrated, Design, Mobile, PR and Branded Content & Entertainment. This year has seen a record 2,473 entries from 21 countries.
Dubai Lynx is part of Lions Festivals, organisers of Cannes Lions, Lions Health, Lions Innovation, Spikes Asia, Eurobest and the Asian Marketing Effectiveness and Strategy Awards.