Facebook’s decision to acquire Instagram when it did has been seen as a good one on various occasions, reiterated once again in a new survey conducted by the Pew Research Center. According to the report, Facebook’s growth in the last year has slowed down, compared to its sister platform Instagram. The survey called ‘Social Media Update 2014’ was conducted in September 2014 in the United States.
The report finds that while Facebook remains by far the most popular social media site, its membership growth has slowed down, with exception of older adults. However, user engagement is still higher on Facebook. The findings state that ‘more than half (56 per cent) of internet users aged 65 and older use Facebook. Overall, 71 per cent of internet users are on Facebook, a proportion that represents no change from August 2013’.
However, other social media platforms have seen significant growth between 2013 and 2014. A considerable overall growth was seen on Instagram which not only increased its overall user figure by nine percentage points, but also saw significant growth in almost every demographic group.
Other social platforms like LinkedIn, Twitter and Pinterest also saw increases in users across a variety of demographic groups.
The report further points out the daily use of these social platforms by users. While the entire 70 per cent Facebook user base engages with the site daily, about half (49 per cent) of Instagram users and 17 per cent of Pinterest users engage with their respective platforms daily, although neither of these represent a significant change from 2013.
The report also states that a total of 52 per cent of online adults use two or more social media sites, a significant increase from the 42 per cent who did so in 2013.