Memac Ogilvy Shortlisted In Innovation Lions 2017

Just ahead of the Cannes Lions International Festival of Creativity, scheduled to take place from June 16-24 2017 in France, the Festival has announced the shortlists for the Innovation Lions Award.

In this category that celebrates the role of technology in advertising and communication, a total of 35 entries have been shortlisted. From the region, the UAE has managed to get one shortlist too.

Memac Ogilvy’s ‘Potatoes on Mars’ for CIP – The international Potato Centre is the only campaign that will be seen from the region competing for an Innovation Lion.

Peru-based International Potato Center (CIP) and NASA are conducting an experiment where they will grow potatoes under Martian conditions in a bid to save millions of lives. This is said to be a major step towards building a controlled dome on Mars capable of farming the crop in order to demonstrate that potatoes can be grown in the most inhospitable environments. By using soils almost identical to those found on Mars, sourced from the Pampas de La Joya Desert in Peru, the teams will replicate Martian atmospheric conditions in a laboratory and grow potatoes.

Unlike other award categories, those shortlisted for Innovation Lions do a live presentation to the jury during the Festival on June 19. Winners will be announced the following day.

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