Slated to rollout in the UAE in July, Publicis Groupe has set up a new initiative, Sapient Inside, combining the skills of Publicis.Sapient and Publicis Communications. The unit looks to provide its clients with a competitive advantage that connects brand marketing to digital and enterprise technology. Marketers are seeking creative solutions that leverage technology in order to scale marketing investments. Sapient Inside looks to address this gap.
Sapient Inside will begin rolling out on July 1, 2015 with initial offices in New York, Chicago, London, Paris, Shanghai and Hamburg apart from Dubai. The program will expand to additional offices globally over the next year.
The formation of Sapient Inside is in line with Publicis Groupe’s radical restructuring initiated in December 2015. The new model, and its purpose-built modular design, will allow Publicis Groupe to configure from across its vast range of expertise to help clients advance their businesses with the speed and agility demanded by the increasingly digital marketplace.
“This is the latest piece in our transformation, which will give our clients access to unrivalled capabilities via the Power of One. With Sapient Inside, we will provide our Publicis Communications clients with access to an integrated powerhouse of world class creative talent, brand stewardship, omni-channel strategy capability, consulting and all of the technology horsepower needed to realize the biggest of ideas,” commented Maurice Lévy, Chairman and CEO of Publicis Groupe.
Sapient Inside’s teams of digital consulting and technology experts will be physically embedded within Publicis Communications offices, providing a link to the Publicis.Sapient platform’s expertise.
“Sapient Inside is a critical cornerstone in Publicis Communications’ transformation: it gives our creative agencies unmatched competitive advantage by integrating world-class digital and technology capabilities into our leading brand marketing operations in a totally seamless way for our clients. It is also a unique opportunity for our people to further experience and expound the alchemy of creativity and technology,” added Arthur Sadoun, CEO of Publicis Communications.
“As companies grapple with increasingly complex business environments created by digitally empowered consumers, the market now demands that they connect and combine previously disconnected experiences and functions. This new world requires a different kind of partner. Sapient Inside’s highly-integrated, dynamically configurable environment transcends conventional attempts at collaboration, further breaking down silos and enabling true collaboration for the benefit of our clients that is not available anywhere else in the market,” said Alan Herrick, Global CEO of Publicis.Sapient.
