Michael Nederlof will transition from his role as CEO of Dentsu Aegis Network Middle East & North Africa (MENA) in September 2017. While the details are not known yet, it is understood that he will pursue a new opportunity within the network outside of the… Read More
Alongside her role as International Sales Director at The Washington Post, Emma Winchurch-Beale has been named as 2017 President of the World Media Group, a strategic alliance of the world’s leading international publications to which the Washington Post belongs. She takes over the year-long position… Read More
Carat, part of Dentsu Aegis Network, has won the global remit for media strategy, planning and buying for Standard Chartered Bank. Led out of Singapore, the mandate expands to over 60 markets that include the Middle East and North Africa (MENA) region as well. Standard… Read More
The Middle East and Africa (MEA) region struggles with the most complex set of challenges that can impact growth – both in the long term and the short term. No other region is braving the global economic challenges in the backdrop of a war-like situation.… Read More
As the industry strives to connect the next five billion, companies are taking stock of what this means to their businesses. For the Dentsu Aegis Network, the Middle East & Africa (MEA) region will play a critical role as more people get online, opening up… Read More
Dentsu Group has continued it growth story in 2015. The Group that operates through in two major entities -Dentsu Inc. and Dentsu Aegis Network – is aligned for the 2015 fiscal year. Dentsu Group’s gross profit for 2015 is at 761,996 million Yen. This was 12.6 percent higher from the prior… Read More
Carat announced the Qatari results of its Consumer Connection System (CCS) – a research, insight and planning tool which uncovers consumer attitudes towards the most important media channels and how those same consumers will engage and use any touch point that can influence buying behaviour.… Read More
Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. Interpublic Group and its agencies are leading the effectiveness index in the Middle East… Read More
Carat, part of Dentsu Aegis Network, has announced the appointment of Martin Boot as General Manager of Carat Qatar and Kuwait. Mr Boot will report to both Ramzi Haddad, newly promoted Managing Director UAE & Lower Gulf, and Michael Nederlof, CEO Dentsu Aegis Network MENA.… Read More
Carat MENA and Gulf Marcom Group, one of the first marketing communication group set up in Bahrain have inked a partnership Gulf Marcom Media House will represent Carat’s interests in the market. The move is part of Carat’s expansion in the MENA region. Gulf Marcom… Read More
