Snap Inc. announced that it has joined the U.S.-U.A.E. Business Council, the premier business organization dedicated to advancing bilateral commercial relations, as a corporate member to strengthen its commitment and relationship with the UAE and enhance its policy goals in the country. Hussein Freijeh, General… Read More
Snap Inc. has released a new study highlighting how the Snapchat Generation in the UAE and Saudi Arabia is defining the future through their values, how they communicate, how they shop and how they spend their leisure time. The report also highlights how Snapchatters are… Read More
Snapchatters and Bitmoji users will soon be able to dress their avatars in nostalgic Nickelodeon characters from classic 80’s and 90’s shows with the Nickelodeon x Bitmoji collection. This partnership aims to bring together the avatar with childhood brands that many Snapchatters once enjoyed as… Read More
With the introduction of Snap Connect, advanced courses on Direct Response (DR) advertising on Snapchat, Snap Inc. is growing the opportunities for advertisers. Snap Connect is said to be an expansion to the Snap Focus program that enables advertisers to dive deeper into education and… Read More
Snapchat in collaboration with Dior launched an exclusive augmented reality (AR) lens for the biggest sneaker fans. Snapchatters in the United Arab Emirates will be able to try on six new pairs of the B27, Dior’s newest sneaker, through the power of AR. Dior says… Read More
Snapchat launches Dynamic Ads making it easier for brands to drive their ecommerce business on Snapchat. The Covid-19 lockdown has meant that many businesses have quickly expanded their ecommerce efforts in response to consumer demand. “Snap did it again! Not only was Snapchat agile, launching… Read More
Snap Inc. has launched the 3D Camera Mode on Snapchat. The platform explains the new feature will allow Snapchatters to create Snaps that change in perspective depending on how users view them on their phones. “With the introduction of depth and interaction, Snaps can capture… Read More
In line with its global growth plan, Snap Inc’s Middle East & North Africa (MENA) play also heavily relies on partnerships. Recently, Snapchat had tied up with a slew of advertising partners for the debut of its new advertising product, Commercials. Now Snap has entered… Read More
DMS will act as the sales representative for Snapchat advertising formats in Kuwait and Egypt. With this development, DMS will offer four formats to advertisers in Kuwait and Egypt. These include Snap Ads, Lenses, Filters and Story Ads. “This move demonstrates that Egypt and Kuwait… Read More
The issue of transparency, measurement and viewability is one of the biggest challenges that marketers face not just in the Middle East & North Africa (MENA) region but globally too. Over the years, many publishers are taking out ways to address these concerns of advertisers.… Read More
