With a total of 43 Lynx awards including eight Grand Prix, seven Golds, 13 Silver Lynx and 15 Bronze Lynx, TBWA\Raad has celebrated a night of success at the Dubai Lynx International Festival of Creativity 2018.
The agency walked away with Agency of the Year and TBWA\Worldwide was named Network of the Year on the back of these wins.
The 18-year old agency has claimed success across category and a body of marketers, reflecting the kind of work that it has done in pushing innovation and standing up for change for brands.
In the Network of the Year, McCann Worldgroup has taken second place. FP7/MENA has contributed to this victory bagging a total of 17 Lynx including one Grand Prix, one Creative Effectiveness Lynx and two Golds. McCann Mumbai and Istanbul added 11 more to this and Commonwealth//McCann Dubai added two more.
BBDO Worldwide has taken the third spot in Network of the Year. Including the work from Impact BBDO and BBDO Pakistan, BBDO cornered 20 Lynx.
BBDO Lahore (that won 12 Lynx) in fact took the second place in Agency of the Year and the third place was taken by Y&R Dubai that won 12 Lynx including four Golds.
The Independent Agency of the Year was won by Good People Content Cairo. Vice Arabia Dubai was awarded the second place and Shem’s Publicite Cassablanca was named third.
OMD Worldwide won Media Network of the Year at the Festival. MediaCom and the combination of Magna Global and PHD Worldwide was awarded the third place.
Good People Films Egypt also won the first place in Lynx Palm Award, followed by Made In Saudi Films Saudi Arabia and Dejavu UAE.
