The Middle East & North Africa (MENA) region have a total of eight shortlists in the Promo & Activation category in The Cannes Lions International Festival of Creativity.
TBWA\Raad and Memac Ogilvy Dubai have both got two shortlists each. TBWA\Raad has been shortlisted for the work done for Nissan and Memac Ogilvy’s ‘Potatoes On Mars’ have come through again in addition to its work done for the UN Refugee agency.
Other agencies shortlisted in the category include Y&R Dubai, The Classic Partnership, Impact BBDO Dubai and 4129Grey Istanbul.
The complete list of shortlisted entries from the region is below:
| TITLE | ADVERTISER | ENTRANT COMPANY | ENTRANT COUNTRY | IDEA CREATION |
|---|---|---|---|---|
| Camelpower | Nissan | TBWA\RAAD Dubai | UAE | TBWA\RAAD Dubai |
| Camelpower | Nissan | TBWA\RAAD Dubai | UAE | TBWA\RAAD Dubai |
| Reimagine Zahra's World | UNHCR, The UN Refugee Agency | Memac Ogilvy & Mather Dubai | UAE | Memac Ogilvy & Mather Dubai |
| Potatoes On Mars | CIP - The Intl Potato Center | Memac Ogilvy & Mather Dubai | UAE | Memac Ogilvy & Mather Dubai |
| One Book For Peace | Interreliogious Council Of Bosnia and Herzegovina | Y&R Dubai | UAE | Y&R Dubai |
| Footnote For The Breast | Medcare Women & Child Hospital | The Classic Partnership Dubai | UAE | The Classic Partnership Dubai |
| Skip Friday 13 | La Libanaise Des Jeux | IMPACT BBDO Dubai | UAE | IMPACT BBDO Dubai |
| Ebru Originals | Netflix | 4129Grey Istanbul | Turkey | 4129Grey Istanbul |
