WARC has named the jury panel of the Effective Use of Partnerships and Sponsorships category for its Media Awards 2017.
The Effective Use of Partnerships and Sponsorships jury will look for how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.
The jury comprise of marketers and senior professionals from the agency industry. It will be chaired by Jerry Daykin, Head of Global Digital Media Partnerships, Diageo. The other jury members in this category are Erica Bryndza – Vertical Marketing Lead, Facebook; Tim Crow – CEO, Synergy; Carla Faria – Director of Content, The Foundry, Time Inc. UK; Kerry Hemmerich – EVP, Group Client Director, Spark SMG; Neil Hopkins – Director, Head of Strategy, M&C Saatchi Sport & Entertainment; Brandon Keenen – Senior Digital Commercial Director, CNN International Commercial (CNNIC); Agnieszka Kosik – CEO, MediaCom Poland; Sean Stogner – Communications Planning Director, BBDO NY; Laura Wade – Head of Chorus and Stuart Wareman – Director of Strategic Alliances & Partnerships, Europe, Marriott International.
“We see partnerships as core to driving immediate results as well as wider transformation across our business as the world around us becomes faster moving and more digital. We don’t use the word partnership lightly though, and really believe you only see the best results when all involved parties are benefiting from having a closer relationship,” commented Mr Daykin.
The WARC Media Awards is an international competition that rewards pioneering communications planning which has made a positive impact on business results for brands around the world.