The Dubai Chamber of Commerce and Industry and Google have launched ‘Get Dubai Businesses Online’, a program dedicated to assist local businesses get more easily discovered on the web, by listing and verifying their business information on Google Search and Maps through ‘Google My Business’.
New and existing members of the Dubai Chamber can receive assistance in getting their business listing by visiting the website or a dedicated booth at the Chamber’s HQ in Deira. Businesses will also be able to convert their listing into a free mobile-friendly website in English and in Arabic.
Online search has become an essential part of people’s daily lives in the UAE. According to a new Ipsos research, one in three searches in the UAE are about locations of local businesses; 95 percent of mobile users first turn to Google search (and 88% on Google Maps) for information regarding their purchase. Additionally, purchasers who see complete listings for businesses on Google Search and Maps are 20 percent more likely to say the business is reliable, well-established and offers quality products and services. According to another research by Alpha Beta, people who visit digital maps looking for business information have an 82 percent purchase conversion rate.
“We are excited to launch this game-changing program with Google which will help our members realize the value and benefits of building and managing their digital presence. It has become apparent that consumers are increasingly turning to online channels to access information, products and services, which is why it is absolutely crucial that businesses of all sizes invest in this area and leverage the right tools to boost their online reach,” commented Hamad Buamim, President and CEO of Dubai Chamber.
Mr Buamim is optimistic about the program’s outcome after the results of the pilot conducted in 2017 exceeded the Chamber’s expectations, adding that the project will promote smarter practices among businesses in Dubai and open the door to new growth opportunities in the UAE and beyond.
“We’re very pleased to partner with the Dubai Chamber to help put businesses in Dubai on the map. As more people in the UAE are looking for information online, businesses need to move fast to meet their customers and show up in the moments that matter. Now is the time to experiment and to use the digital tools out there to help make businesses smarter, and to measure results. This is just the beginning. We plan to roll out the same program with local partners across the region,” added Lino Cattaruzzi, Managing Director for Google in MENA.
